Website Marketing
The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself. – Peter Drucker
Marketing vs. Advertising
They are different.
Marketing is an all-encompassing approach to driving traffic, conversions, and returns on investments. Advertising, on the other hand, is about creating advertisements (i.e. notices and announcements) which promote products, services, events, etc. Put another way, advertising is about helping customers find you whereas marketing is about learning how to find your customers.
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Having said that, we utilize a simple formula for helping our clients and their customers find each other. It involves the following three areas and the questions each area raises:
- Traffic – How can we help maximize visibility of our client’s products, services, events, and/or causes among potential customers?
- Conversions – How can we help increase the rate in which our client’s traffic answers our client’s calls-to-actions?
- Economics – How can we help our clients become more effective and efficient in the process of finding customers?
If you need help with either your advertising and/or marketing, don’t hesitate to call for a free consultation. We specialize in helping our clients reduce advertising/marketing costs while helping you achieve your goals of creating awareness, building brand loyalty, as well as increasing sales, subscribers, and affiliates.
If you are ready to take the next step, give us a call at (715) 735-1819 and ask for a free consultation.
